Wilding
Fett Essen seit 1991.
Bold, loud, modern – Wilding breaks with the past and reinvents itself digitally and in print.
A project like Wilding is about more than great design — it’s about positioning, impact, and brand identity. We begin with a strategic analysis: Where does the brand stand today, where does it want to go, and what makes it unmistakable?
In a collaborative workshop, we sharpen the brand’s core, define objectives, and lay the groundwork for the brief, timeline, and creative concept.
Client: Wilding
Conception: Matthias Esterl
Design & Illustration: Verena Esterl
Development: Matthias Esterl
Infrastructure: Matthias Benedikt / bits.at
- Webdesign
- Creative Direction
- Development
- Print Design
- Illustrations
- Consulting
The Brief
Wilding needed a rebrand that honored its rich identity — bold, social, and full of character. As a gritty Graz food stand with heart and hunger, the new brand hits the sweet spot between street food grease and Balkan soul.
The Solution
Our rebrand captures exactly that spirit: hearty, cheeky, and with a wink. The result is a brand that’s as loud, warm, and unapologetic as Graz itself.
Wilding needed a rebrand that honored its rich identity — bold, social, and full of character. As a gritty Graz food stand with heart and hunger, the new brand hits the sweet spot between street food grease and Balkan soul.
Our rebrand captures exactly that spirit: hearty, cheeky, and with a wink. The result is a brand that’s as loud, warm, and unapologetic as Graz itself.
Wilding is a beloved staple of Graz’s city culture — a place where opera-goers and night owls alike come together for one last bite.
