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Wilding

Fett Essen seit 1991.

Bold, loud, modern – Wilding breaks with the past and reinvents itself digitally and in print.

A project like Wilding is about more than great design — it’s about positioning, impact, and brand identity. We begin with a strategic analysis: Where does the brand stand today, where does it want to go, and what makes it unmistakable?

In a collaborative workshop, we sharpen the brand’s core, define objectives, and lay the groundwork for the brief, timeline, and creative concept.

  • Client: Wilding

  • Conception: Matthias Esterl

  • Design & Illustration: Verena Esterl

  • Development: Matthias Esterl

  • Infrastructure: Matthias Benedikt / bits.at

  • Webdesign
  • Creative Direction
  • Development
  • Print Design
  • Illustrations
  • Consulting

The Brief

Wilding needed a rebrand that honored its rich identity — bold, social, and full of character. As a gritty Graz food stand with heart and hunger, the new brand hits the sweet spot between street food grease and Balkan soul.

The Solution

Our rebrand captures exactly that spirit: hearty, cheeky, and with a wink. The result is a brand that’s as loud, warm, and unapologetic as Graz itself.

Wilding needed a rebrand that honored its rich identity — bold, social, and full of character. As a gritty Graz food stand with heart and hunger, the new brand hits the sweet spot between street food grease and Balkan soul.

Our rebrand captures exactly that spirit: hearty, cheeky, and with a wink. The result is a brand that’s as loud, warm, and unapologetic as Graz itself.

Wilding is a beloved staple of Graz’s city culture — a place where opera-goers and night owls alike come together for one last bite.